Graphic Design Lead

Milwaukee, WI
Full Time
Marketing
Experienced

Our Story:
Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training, and dementia care services. Since 1980, we’ve helped train more than 15 million people within service-oriented industries including education, healthcare, behavioral health, long-term care, human services, security, corrections, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and SecuritySM of everyone. We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs.

As a member of the team, you can expect to:

  • Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
  • Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
  • Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Graphic Design Lead will focus on graphic design that engages, informs, and inspires action. This role requires a strategic mind that can take concepts and ideas and create visual representations in web, mobile, print, and tradeshow/event media. Using their expert knowledge of current design software and processes, the Graphic Design Lead will collaborate with multiple departments across CPI, taking written and verbal ideas and converting them into a design that connects with the consumer. This position will have a thorough understanding of branding and marketing and will guide and develop a creative solution for every project with a humble, team-first approach.

What You Get To Do Everyday:

  • Collaborate, brainstorm, and strategize with internal and external stakeholders on a wide range of materials that may include web pages, infographics, presentations, printed collateral, social media, signage, events, video, motion graphics and internal communications.
  • Collaborate with the Creative Marketing Manager, Chief Marketing Officer, and other stakeholders as needed on projects and initiatives.
  • Translate strategic direction into high-quality design execution within an established brand identity.
  • Develop concepts and designs by hand or with software and execute original content design by deciding the ideal usage of color, text, font style, imagery, and layout according to CPI brand guidelines.
  • Partner with copywriters on the early stages of user experience (UX), wireframes, layout, design, and copy.
  • Adapt creative approaches based on local relevance needs of markets and audiences.
  • Evolve the brand style guides for each Marketing channel and audience.
  • Design global templates and standards for creative Marketing and Sales.
  • Stay informed of the latest trends and forecasts in Marketing, Communications, UX, and Technology Services.
  • Work closely with the Creative Manager (or project lead) to create accurate price estimates and breakdowns while delivering solutions within a budget.
  • Assist in cataloging all creative projects.
  • Perform other position-related duties as assigned.

You Need to Have:

  • Bachelor’s degree in graphic design, art, communications, marketing, or a design-related field
  • Five years or more of experience working in design services with consumer applications, including print, digital, and large format applications with a demonstrated portfolio of work
  • Five years or more of experience working with design software, including Illustrator InDesign and Photoshop
  • Experience working with Windows and iOS platforms
  • Knowledge of content management systems
  • Excellent collaboration and communication skills (written, verbal presentation)
  • Keen eye for typography, visual design and photography
  • Strong organizational and time-management skills for meeting deadlines in a fast-paced environment
  • Understanding of established brand values and aesthetic with an ability to produce on-brand creative that fits within existing standards
  • Ability to proactively take projects from start to finish with minimal oversight

We'd Love to See:

  • Experience working with video production and photo shoots
  • Experience using relevant supplemental AI tools
  • Experience using After Effects

What We Offer:

  • $70,000 - $75,000 annual salary
  • Annual company performance bonus
  • Comprehensive benefits package
  • 401k
  • PTO
  • Health & Wellness Days
  • Paid Volunteer Time Off
  • Continuing education and training
  • Hybrid work schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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