Copywriting Lead

Milwaukee, WI
Full Time
Marketing
Experienced

Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

As a member of the team, you can expect to:

  • Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
  • Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
  • Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Copywriting Lead is responsible for crafting and executing high-impact content strategies that drive engagement, brand awareness, and lead generation across CPI’s key industries. This role leads content development across multiple formats—including digital campaigns, video scripts, and thought leadership—while ensuring brand voice consistency and effectiveness. This position works cross-functionally with Marketing, Product, Sales, eCommerce, and International teams to elevate CPI’s messaging and storytelling.

What You Get To Do Everyday:

  • Develop, manage, and execute multi-channel content strategies that support lead generation, sales enablement, and brand storytelling.
  • Plan and maintain a strategic content calendar, ensuring alignment with campaigns, product launches, and key business priorities.
  • Lead content creation for integrated campaigns, including taglines, video scripts, digital ads, event branding, and social media.
  • Write, edit, and optimize content using SEO best practices to enhance visibility and engagement.
  • Partner with designers and digital teams to integrate compelling visuals, infographics, and multimedia into content pieces.
  • Analyze content performance metrics and provide actionable insights for continuous improvement.
  • Research industry trends and customer insights to identify gaps and opportunities in CPI’s content strategy.
  • Support thought leadership initiatives, including ghostwriting for executives and industry-related blog posts.
  • Establish global guidelines and standards around brand voice and tone to ensure consistency in all communications.
  • Collaborate with the team to ensure content quality and accuracy through editing and peer reviews.
  • Interview clients, industry experts, and internal teams to obtain business and strategic insights.
  • Ensure all content is up to date with industry standards and best practices.
  • Perform other position-related duties as assigned.

You Need to Have:

  • Five years or more experience crafting content strategy within a branded environment (agency or internal corporate team).
  • Experience as a senior copywriter, content producer, or similar role in end-to-end content production, from narrative and strategy development through delivery and measurement within B2B communications.
  • Strong experience in digital content strategy, including SEO, social media, email marketing, and web content.
  • Experience working with AI-powered content tools.
  • Ability to translate complex concepts into compelling, audience-centric messaging.
  • Proven ability to develop and lead integrated campaigns that drive brand awareness, engagement, and conversion
  • Ability to assess which variables are driving results and link actions to business outcomes
  • Ability to Solve complex and diverse problems, using judgment and knowledge of multiple creative mediums to help define and execute successful customer experiences
  • Creative and confident writer, with high attention to detail in correct spelling and punctuation
  • Strong drive to support and champion the CPI mission and the community of CPI Certified Instructors
  • Strong communication skills with great writing and story-telling skills
  • Strong organization and time-management skills with the ability to work under pressure of tight deadlines and changing priorities
  • Excellent teambuilding skills with the ability to attract, develop, and retain a high-performing team
  • Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues
  • Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
  • Strong business acumen and strategic thinking ability

We'd Love to See:

  • Proficiency working with performance analytics tools (Google Analytics, SEMrush, or HubSpot)
  • Strong understanding of UX writing and conversion copywriting principles
  • Experience in healthcare, education, human services, or training-related industries

What We Offer:

  • $70,000 - $80,000 annual salary
  • Annual company performance bonus
  • Comprehensive benefits package
  • 401k
  • PTO
  • Health & Wellness Days
  • Paid Volunteer Time Off
  • Continuing education and training
  • Hybrid work schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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