Digital Marketing Intern

Milwaukee, WI
Internship
Marketing
Student (College)

Our Story:
Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training, and dementia care services. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, healthcare, behavioral health, long-term care, human services, security, corrections, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and SecuritySM of everyone. We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs.

As a member of the team, you can expect to:

  • Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
  • Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
  • Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.
The Role:
The Digital Marketing Intern will be a motivated and organized individual on the CPI team who will assist in enhancing our digital presence. This intern will play a crucial role in transitioning existing landing pages from CPI's automation platform, Microsoft Dynamics, to our public website content management system (CMS), Optimizely. This project offers an opportunity to gain hands-on experience in website page creation and lead generation. This intern will be well organized, enthusiastic, and have a keen interest in digital marketing.

What You Get To Do Everyday:
  • Build new landing pages: Help create new landing pages in Optimizely, ensuring they are visually appealing, user-friendly, and efficient for search engine optimization (SEO).
  • Image library management: Responsible for adding and organizing images in the image library, enhancing the visual content of our pages.
  • Form integration: Create lead-generating forms on landing pages, helping to capture valuable customer information.
  • Project management: Will assist and collaborate on tasks and projects with various teams.
  • Collaboration: Work closely with the Digital Marketing and the Marketing Automation teams, gaining insights and experience in digital marketing strategy and tactics.
  • Perform other position-related duties as assigned.
You Need to Have:
  • High School diploma or GED
  • Current standing as a sophomore or higher in college pursuing a degree in marketing, communications, business, digital media, or a related field
  • Experience with Microsoft Office Suite products (Excel, PowerPoint, Word)
  • Well-developed interpersonal skills
  • Knowledge of digital marketing concepts and principles, CMS management, and lead generation
  • Knowledge of HTML and basic web design principles
  • Knowledge of user experience (UX) best practices for web pages and landing pages
  • Strong organizational and project management skills to handle multiple tasks efficiently
  • Attention to detail to ensure content accuracy and consistency
  • Strong written and verbal communication skills for collaborating with teams and stakeholders
  • Ability to learn new tools and platforms quickly and apply knowledge effectively
  • Ability to work independently with minimal supervision while also collaborating with a team
  • Ability to manage deadlines and execute tasks in a fast-paced environment
  • Adaptability and willingness to learn new technologies and digital marketing strategies
  • Accountability for work produced
  • Positive attitude, high-energy

What We Offer:
  • $18.00 - $20.00/hour 
  • April - May schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.
 
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